Gangnam Fashion: The District Behind The Smash Strike

It’s easy to fail to remember that the ‘Gangnam’ in PSY’s viral net hit is a spot, as well. Poi-Yun Wan requires a nearer search at the ‘Mayfair of Seoul’.

Except if you’ve got been residing beneath a rock for the previous few months, you are probably common with the frustratingly-catchy defeat of PSY’s worldwide hit, Gangnam Fashion. Like it or not, the Korean rapper’s ‘horse-galloping’ dance moves have become etched into our memories.

Preposterous dancing aside, the tune has attained two fairly extraordinary feats: it is entered the Guinness E-book of World Records as the most-preferred YouTube video ever, and it truly is the first Korean keep track of to get to amount one particular not just in the Uk, but in much more than thirty nations around the world all around the planet.

Listen to PSY’s lyrics and he is clearly poking entertaining at Gangnam, a district in Seoul. Or a lot more particularly, its citizens. Outdoors of South Korea although, the location is mainly unfamiliar – so what precisely is all the fuss about?

Gangnam was not constantly a location of wealth and revelry. As just lately as the 70s it was a spot of relative obscurity occupied by farmers, who bought their land to make way for new developments. Rapidly forward forty several years and voilà, welcome to South Korea’s Beverly Hills.

Action within Gangnam right now and expect to be surrounded by men and women dressed in branded garments, socialites carrying designer luggage well worth an average South Korean’s monthly wage, chauffeurs escorting the wealthy close to city in unique autos, and individuals with so a lot bling they would glow even if there was a power reduce…

But it really is not just the citizens of Gangnam that are well suited and booted – the structures and sights belonging to the region also perform their element in including to the decadence related with the neighbourhood. Aside from the impressive Bongeun Temple, which is properly well worth a go to, the area is described by gleaming high-rises and bright lights. Those wanting to see a far more legitimate aspect of Seoul will need to have to cross the river.

Making use of a Seoul vacation guidebook and map, it will be effortless to discover one particular of Gangnam’s most swanky locations, Teheranno Road. The regional headquarters of some of the greatest names in the business planet, such as Google, are based in this area. The district is also a purchasing haven for shopoholics with an sufficient of stores positioned on the streets of Apujeong to Cheongdam-Dong and in the popular COEX Mall, the greatest underground shopping centre in Asia.

Of training course, Gangnam would not be without having the ‘style’ if not for the rows of designer retailers beckoning punters in. Lavish boutiques line the streets of Garosugil coupled with an abundance of magnificent espresso outlets, since ingesting coffee, specially expensive coffee, is one more way the prosperous showcase their prosperity.

The streets of Gangnam are lined with classy nightclubs. 강남오피 listed here to entertain the young and rich as they party, or certainly ‘gallop’, by way of the evening. Apart from being a haven of prosperity, Gangnam gets publicity from once-a-year festivals these kinds of as the Gangnam Vogue Pageant. The subway stations and nearby sights of the neighbourhood, meanwhile, showcased in The Bourne Legacy starring Jeremy Renner and Rachel Weisz.

So there you have it – no matter of whether you might be getting PSY’s digs at Seoul’s wealthiest district with a pinch of salt or trying to erase the uncomfortable impression of the primary minister making an attempt the ‘horsey’ dance from your mind, Gangnam’s residents are probably sitting comfortably in their luxury automobiles and sipping a cup of deluxe coffee although soaking in all the fame and glory.

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